brand positioning, tagline, logo design, stationery, advertising
Wonder is an independent gift shop in Santa Barbara, California.
The print campaign, which ran in Edible, Santa Barbara Seasons and Dining In, was required to work as a 1/2-page (shown here), 1/4-page (letters arranged two above, two below) and 1/3 page vertical (letters stacked). (Santa Barbara, CA, 2013)
Photography by Jay Farbman – jayfarbmanphoto.com.
16th Cresta International Advertising Awards – winner's reel
Each year since 2003 I've designed a new annual event identity for the Cresta International Advertising Awards. This is used on the Call for Entries, the Judging Sessions and the Winners' Reel, among other things.The brief in 2008 was to highlight one of Cresta's strongest features – the international grand jury, all creative heavyweights. They are the ones who cast a critical eye on the work and determine the winners.
Lynda.com e-newsletter design
I worked as a contract designer for Lynda.com in 2014/15. In addition to digital banner advertising, white papers and asset creation for the Lynda Enterprise Learning Solutions website, I was responsible for the design of the Lynda.com newsletter (editorial concepts, illustration, photo-retouching, preparation for web). Working under senior art director/design manager and in collaboration with a team of copywriters and content editors, we were responsible for the following Lynda.com e-newsletters:
September 2014 October 2014 November 2014 December 2014 January 2015 February 2015 March 2015
Happiness for Haiti – poster
The Haiti Poster Project is a collaboration of artists and designers from around the world benefitting the victims of the earthquake in Haiti.
Combining humour and pathos, the poster illustrates the mission of the Haiti Poster Project and Doctors Without Borders: to bring happiness back to Haiti, while at the same time remembering those who died in the earthquake (two figures standing next to a cross).
AIGA Santa Barbara invitation
A challenge to design an invitation on the reverse of a poster by graphic artist Michael Schwab resulted in the gradual unveiling or (r)evolution of the poster which fits nicely with the title of the event: Michael Schwab – The Evolution of a Style.
Besides providing some graphic interest, repeating the front image on the back (in reverse) in a grey tint also deepened the black of the bison on the front (show through).
concept, art direction, design
The brief was to create a series of ads that would work as full-page, 1/3 page vertical and 1/4 page formats and feature engagement, wedding and eternity rings. The ads ran in British Vogue, Elle Decoration, Brides and Marie Claire. (for Futura Interactive, London, UK, 1997)
I Guess We're Strange – exhibition poster
Exhibition poster for the I Guess We're Strange, the photography of Steve Walls, Montreal, Canada (2011). Photo: Steve Walls.
AIGA Santa Barbara Portfolio Day
Theme: Launch your career at Portfolio Day.
name (with jessica arnold) | logo | tagline | branding | advertising | web design
utu africa is a grassroots non-profit working to eradicate HIV/AIDS in sub-Saharan Africa through education.
27th International Biennial of Graphic Arts
Proposal for the identity of the 27th Int'l Biennial of Graphics Arts which took place in 2007.
Isabel Cook Dickinson – poster
Poster for a cello recital, Santa Barbara, 2011.
Invitation to an exhibition where the art was on sale.
Marking Time Calendar
A simple, typographic calendar that the user completes with their own jottings of events and other reminders.
Annabella Nassetti – process diagram
Bic Crystal Pen
BIC Crystal Pen
print advertising (strategy, art direction, design and copywriting).
A magazine advertising campaign, created in 2006 when user-generated content and self-expression proliferated.
Left: two ads that appear on sequential odd pages. Right: The Oxfam tag in the pocket references a partnership with the UK humanitarian organization to encourage young people to visit their thrift stores to purchase secondhand jeans turn them into wearable canvases of self-expression with BiC pens and thus start a movement. (London, UK, 2006)