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Fork & Cork Classic event branding

Fork & Cork Classic event branding

Event name • Logo design • Advertising concept • Postcard • Poster

The Foodbank approached me to help them brand a new event. 

The 'Culinary Art' advertising concept reinterprets famous pieces of abstract art with food. This first piece is a nod to British artist Damien Hirst and his Dot Paintings

 

Wonder – brand launch ad

Wonder – brand launch ad

Love is the underlying motivation for purchasing as well as giving. It also presents a neat way to showcase some of Wonder's beautiful things.

Appearing in Santa Barbara MagazineSanta Barbara SeasonsDining In and Edible magazines. 

Photography by Jay Farbman.

  

Tyson Ellis Photography

Tyson Ellis Photography

Brand positioning
Tagline
Logotype
Business Cards
Website

Tyson Ellis is a photographer who specializes in architectural and lifestyle photography. 

www.tysonellis.com
 

Tyson Ellis Photography

Tyson Ellis Photography

Tyson Ellis brand & website

Tyson Ellis brand & website

AIGA 100 Chair Project

AIGA 100 Chair Project

To mark AIGA's Centennial, 67 chapters across the nation were invited to design the skin of a chair to honor the very first meeting back in 1914 when members were asked to bring or purchase their own Windsor chairs.

Santa Barbara's entry was a collaborative effort. I came up with the basic idea of inviting members to send in alternative uses for a chair (a classic creativity test) and designed the chair skin, Sarah Schumacher provided the idea of using the outline of a chair to lay the type, Tracy Sherwood suggested we find out which chair was used in 1914 (Windsor) and Patty Driskel and the rest of the Santa Barbara Board provided input.

The chair is currently in the Facing Forward exhibition at AIGA's headquarters in NYC. It will later be return to the chapter to be auctioned off.  

Resilience by Mark McGuinness

Resilience by Mark McGuinness

LOGO, LOGOTYPE, BOOK COVER & LAYOUT DESIGN

THE CONTEXT

Resilience is a non-fiction book to help individuals deal with rejection and criticism on the path to a creative, sports or other career.

THE CLIENT BRIEF

• Bold, primary colors preferred, but must also ‘pop’ as a black-and-white thumbnail  on Amazon Kindle. • The headline (but not subtitle) must be clearly legible at thumbnail size. • Simple, ‘icon’ type image with high contrast. • Ideally would suggest movement, eg something having being crushed, reverting to its original shape.

THE SOLUTION

Replaced the second 'i' in the word resilience with a gender-neutral stick figure rebounding from being knocked down. The same figure also works as a standalone symbol.

LAYOUT DESIGN

I designed and typeset the layout of the printed version of the book, and used the 'resilient figure' for the 6 chapter pages. 

Fundster

Fundster

FUND$TER originated at Startup Weekend Santa Barbara. My contribution was the name, tag, logo and website look and feel.

22nd Cresta Int'l Advertising Awards – Annual Identity

22nd Cresta Int'l Advertising Awards – Annual Identity

Each year since 2003, I've been commissioned by the Cresta International Advertising Awards to design their annual 'Call for Entries' identity.

This year, I took their awards statue which is in the shape of an S with a C embedded in the top half and turned it into a magnet to express 'Call for Entries' and also the underlying reason agencies and creatives alike enter creative competitions – to attract clients and creative talent (advertising agencies). 

More at http://www.cresta-awards.com

AIGA Santa Barbara – Save the Date publication

AIGA Santa Barbara – Save the Date publication

This is a 'Save the Date' accordian fold, credit-card size publication for the Santa Barbara Chapter of the AIGA. On one side it lists three upcoming events to close the year, and on the other a complete timeline of all the events (past and future) planned for 2013, with an invitation to become a member. 

 

37 degrees – photography

37 degrees – photography

37 Degrees is a humanitarian photography studio owned by Jessica Taylor.

37 Degrees refers to the core temperature of humanity – the temperature of a healthy human body – 37 degrees Celcius. Orange, too, conveys warmth.

The 'd' has been split to create the 'c' for Celcius (37c). The circle symbolizes degree, camera lens and world.