22nd Cresta Int'l Advertising Awards – Annual Identity
Each year since 2003, I've been commissioned by the Cresta International Advertising Awards to design their annual 'Call for Entries' identity.
This year, I took their awards statue which is in the shape of an S with a C embedded in the top half and turned it into a magnet to express 'Call for Entries' and also the underlying reason agencies and creatives alike enter creative competitions – to attract clients and creative talent (advertising agencies).
More at http://www.cresta-awards.com
Wonder – brand launch ad
Love is the underlying motivation for purchasing as well as giving. It also presents a neat way to showcase some of Wonder's beautiful things.
Appearing in Santa Barbara Magazine, Santa Barbara Seasons, Dining In and Edible magazines.
Photography by Jay Farbman.
AIGA 100 Chair Project
To mark AIGA's Centennial, 67 chapters across the nation were invited to design the skin of a chair to honor the very first meeting back in 1914 when members were asked to bring or purchase their own Windsor chairs.
Santa Barbara's entry was a collaborative effort. I came up with the basic idea of inviting members to send in alternative uses for a chair (a classic creativity test), Sarah Schumacher provided the idea of using the outline of a chair to lay the type, Tracy Sherwood suggested we find out which chair was used in 1914 (Windsor) and Patty Driskel and the rest of the Santa Barbara Board provided input.
The chair will be on exhibition at AIGA's headquarters in NYC in February and then returned to the chapter to be auctioned off.
Tyson Ellis Photography
Tyson Ellis brand & website
AIGA Santa Barbara invitation
A challenge to design an invitation on the reverse of a poster by graphic artist Michael Schwab resulted in the gradual unveiling or (r)evolution of the poster which fits nicely with the title of the event: Michael Schwab – The Evolution of a Style.
Besides providing some graphic interest, repeating the front image on the back (in reverse) in a grey tint also deepened the black of the bison on the front (show through).
FUND$TER originated at Startup Weekend Santa Barbara. My contribution was the name, tag, logo and website look and feel.
AIGA Santa Barbara – Save the Date publication
This is a 'Save the Date' accordian fold, credit-card size publication for the Santa Barbara Chapter of the AIGA. On one side it lists three upcoming events to close the year, and on the other a complete timeline of all the events (past and future) planned for 2013, with an invitation to become a member.
37 degrees – photography
37 Degrees is a humanitarian photography studio owned by Jessica Taylor.
37 Degrees refers to the core temperature of humanity – the temperature of a healthy human body – 37 degrees Celcius. Orange, too, conveys warmth.
The 'd' has been split to create the 'c' for Celcius (37c). The circle symbolizes degree, camera lens and world.