Irene is an experienced multidisciplinary designer and brand strategist with a creative studio in Santa Barbara, California. She has lived equal parts in the USA, the United Kingdom and Slovenia. This experience of other cultures inspires her work which is described as clean, idea-driven and engaging. She has a particular passion for typography and thinking up ways to use the web to build brands.
"There are many great things I could say about Irene. She’s dependable, thoughtful, talented, knowledgeable, creative, and passionate about design and typography. But more than that, she’s a good collaborator.
I recently hired her to complete the design of my latest book—160 pages of customized typography, Photoshopped images, and complex charts and diagrams. We worked side by side on this demanding project, and what I found was that Irene actually “thinks” about the work as she’s doing it. She questions every detail. She finds ways to improve it. She catches discrepancies in the text that would normally be the author’s responsibility.
What many people don’t realize—even in the design profession—is that good design requires proficiency with language. Images don’t stand alone. They’re bound up with words and cultural norms. Working with Irene, you sense how much she’s learned from other cultures, including the UK and Slovenia. She’s more than a designer. She’s a true communicator."
—Marty Neumeier, author of The Brand Gap, Zag, The Brand Flip, Metaskills, 46 Rules of Genius and founding editor of Critique magazine
More testimonials on LinkedIn.
HONORS AND AWARDS
2016 Communication Arts Award of Excellence, FOLD logo, Santa Barbara
2014 ADDY Awards 'Love' print campaign for Wonder (gift shop), Santa Barbara
Double finalist, UN Documentary Film Festival: Stories in the Field logo competition, New York, USA
Double finalist, Golden Drum Advertising Awards: Piran poster competition, Portorož, Slovenia
D&AD Advertising Workshop, London, UK. Eligibility is competition-based.
BETT 2000: UK Judge’s Innovation Award for Espresso for Schools (team award), London, UK
MEMBERSHIPS & VOLUNTEER WORK
Member of the Preliminary Interactive Jury of the Cresta International Advertising Awards
Design & Media Assets Chair for the Fork&Cork Classic, Foodbank of Santa Barbara County
Brand Consultant for WEV Santa Barbara (Women's Economic Ventures)
Former Marketing Director of AIGA Santa Barbara, the professional association for design
Former Brand Manager/Board Member of Utu, a grassroots non-profit fighting the spread of HIV/AIDS in sub-Saharan Africa
MA Advertising (Distinction), 2006 Bucks New University, UK. Dissertation: The Relentless Drive Towards Participatory Media (mentors: Dr Paul Springer, Bruce Sinclair and Steve Walls).
BTECs in Creative Typography and Graphic Design, London College of Printing (now the London College of Communication), London, UK (mentors: Paul Eckersley and Jerry Gull).
BA in English (Language & Literature) and Art History,* Faculty of Social Sciences, University of Ljubljana, Slovenia (*3 years, uncompleted)
Secondary School of Visual Merchandising, Ljubljana, Slovenia
Secondary School of Design and Photography, Ljubljana, Slovenia (2 years)