VISUAL IDENTITY

One Climate is an initiative to reaffirm the County of Santa Barbara’s leadership in addressing climate change, by unifying messaging and outreach for several major climate efforts launching in 2020 and beyond.

Event Identity / Microsite / Printed Program & Other Collateral

For three years in a row, I designed the individual visual identities, password-protected event microsites, mobile web apps, and all print collateral and swag for this weeklong retreat.

Event organizer: Porch (Diana Dolan and Liberty Hanson Wild)

Brand Definition & Visual Identity

Opera Santa Barbara commissioned me to redesign their visual branding – logo, typography, color scheme. The new logo is an O for Opera, while the inside is an apostrophe or single quotation mark alluding to the storytelling or narrative nature of opera and musical theater.

Ruben Mislang of M4 Interactive, took an old, clunky website and rebuilt and designed it from the foundations up. I helped by applying the new branding look and feel.

Future items will be designed by their in-house team.

BRAND DEFINITION & STRATEGY / VISUAL IDENTITY / ADVERTISING / DIRECT MAIL / WEBSITE DESIGN / APP DESIGN / MARKETING COLLATERAL

The Santa Barbara Choral Society engaged me to perform a complete overhaul of their branding, including naming, mission statement, and taglines.

Collaboraters: Kate Rees, Susan Robbins, Marylove Thralls (SBCS), Ruben Mislang, M4 Interactive (web development), Zach Mendez (photography)

FOLD Santa Barbara offers handcrafted linens for food makers, food eaters, and party throwers + vintage tabletop treasures.

The logo won a Communication Arts Award of Excellence and appears in Design Annual 57 (Sep/Oct 2016). 

Team: Irene Hoffman & Viktoriya Filippova, owner of FOLD

Photos: Lerina Winter, Viktoriya Filippova

Styling: Viktoriya Filippova
 

Visual Identity Refinement / Website Design / Print Collateral

Originally commissioned to redesign the Unity Shoppe website, I used the opportunity to refine the visual identity which had been designed many years earlier.

Working with a limited budget, the project involved identifying and modifying a similar font, refreshing the brand color pallette.

Project team: Liat Wasserman, Unity Shoppe (client), Ruben Mislang, M4 Interactive (website development).

LOGO DESIGN + STATIONERY

Love Seats is a baby gear detailing service for families and businesses based in Santa Barbara, California. Love Seats steam cleans and restores even the muckiest of children car seats, buggies and high chairs.

The upside down heart represents a baby’s bottom or ‘seat’.

PICKLES & SWISS

brand identity

Pickles & Swiss is a purveyor of fine sandwiches with shops in Santa Barbara, Goleta, and Los Angeles, California. Their ingredients are always fresh (no freezers), made with natural ingredients, with gluten free options. I was commissioned to refresh their visual identity with a new logo, typopgraphy, and colors.

BRAND STRATEGY + IDENTITY DESIGN + ADVERTISING + WEBSITE + STATIONERY + MORE

Wonder delights shoppers with its creatively curated collection of unique gifts, furnishings and jewelry. Their style is eclectic and their name reflects the innocence, curiosity, and breadth of what they do. 

CREATIVE STRATEGY
Wonder is more than a gift shop, as customers often purchased items for themselves. The challenge was to create a brand positioning and tagline that reflected that.

The care with which Wonder curates their offering inspired the brand positioning: The museum store without the museum and the corresponding tagline is Curators of Beautiful Things. The positioning extends to the way the shop floor is organized: into permanent and special 'exhibitions.'

Photography by Jay Farbman
 

COMPANY NAME + BRAND STRATEGY + TAGLINE + DESIGN + GUIDELINES + STATIONERY + PRESENTATION DESIGN

THE BRIEF

Julie Samson, a personal change strategist, approached me to help her define her business offering and to create a company name, tagline and branding for it. Her stated aim is/was to be the go-to expert and educational resource for enterpreneurs who are motivated to optimize their wellbeing and productivity as they navigate their growth-edge. 

CREATIVE STRATEGY

The Brilliant Edge's mission is "To provide enterpreneurs with the knowledge, skills, tools and systems to become wise stewards of their health and vitality as they create businesses that prosper."

THE COMPANY NAME + TAGLINE

The Brilliant Edge signifies the fine line we take everyday when confronted with making good or poor decisions. The tagline Where Intention Becomes Action reinforces this.

THE LOGO

The seven-point star was created to make an immediate impression of the company as an exciting business with a multidisciplinary approach to change and wellbeing. The marque originates from Gestalt Theory, which states that with open shapes, the mind will close the gaps and complete unfinished forms if there is enough information. It’s a visual metaphor for how the Brilliant Edge seven-stage system helps individuals going through change (open shapes) be comfortable with the process and fill the gaps between intention and action. Brilliance emerges when all seven stages come together.

VISUAL IDENTITY & COLLATERAL

Santa Barbara City College (SBCC) developed the Global T Program which offers high school teachers an interactive lesson plan on international trade and logistics. The T-Shirt that Travels the World module traces the life of a t-shirt through the global economy in five one-hour lessons, designed to be taught over one week, that include videos, discussion, group activities, case studies, research, presentations, and debates.

LOGO DESIGN

Right Brain University offers free group energy healing sessions for cancer survivors, civilians, veterans and first responders, transformational test-taking anxiety relief, business coaching and life coaching with emotional release work and somatic healing, both online and in Santa Barbara, California.

BRAND POSITIONING + TAGLINE + LOGO DESIGN + COLORS + TYPOGRAPHY + STATIONERY + WEBSITE

Tyson Ellis is an award-winning Santa Barbara, California based architectural and lifestyle photographer known for timeless, iconic images.

BRIEF
To rebrand his photography business. 

CREATIVE THINKING
The tagline communicates Tyson’s exacting approach to photography, always aiming to capture as much as possible in camera (lessening the need for retouching), going as far as determining the angle of light and shadows at a particular time of year in pursuit of that timeless, iconic shot.

The visual identity: The photographer's eye is always seeking the next shot, and Tyson is no different. So, the identity has a flexible component: a photo placed in his first name which allows for endless variations. And, with infinity printing, he always has a mini-portfolio on hand in the form of his business cards. 

EVENT IDENTITY + 400-PAGE BILINGUAL EXHIBITION CATALOGUE + POSTER DESIGN + ADVERTISING + STATIONERY + INVITATIONS + E-INVITATION + MORE

https://www.mglc-lj.si

"The 27th Biennial of Graphic Arts took as its point of departure and theme for reflection that turning point in the history of art when the ease of technical reproduction made reproducibility a new quality in the work of art and transformed the very concept of art in essential ways." More here.

I was invited to design the brand identity and all collateral for this prestigious, international art event.

Team: Irene Hoffman, Vesna Vidmar, Lilijana Stepančič (MGLC)
 

Photographer Jay Farbman invited me to design a public health flyer for See International, a nonprofit humanitarian organization based in Santa Barbara, California, that provides accessible vision care services to underserved communities internationally and in the United States.

Photography by Jay Farbman